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GET INA Circular System for Urban Recycling
Brand Strategy & System Framework
Visual Identity & Brand Architecture Brand Voice & Messaging Social & Community Content Templates
XcoPack focuses on the lifecycle of non-woven shopping bags in China, where they have become a high-frequency disposable item despite being designed for reuse. These bags circulate rapidly through everyday consumption but rarely enter visible systems of reuse.
The project introduces a continuous model based on participation. Collection, interaction, and redistribution are treated as part of one evolving process, allowing users to engage more directly with the lifecycle of these materials.
To support this, a modular system was developed across communication, product, and infrastructure. The system defines how bags are collected, tracked, and reintroduced, enabling reuse to become part of everyday behavior rather than a separate action.